Recently, several business news outlets reported the latest episode of serious financial fraud. The headlines about Business.ai and its fraud of heavyweight investors include, “Builder.ai collapses after revelation that its "AI" was hundreds of engineers”, “Billion-dollar implosion exposes the perils of AI hype”, and “Builder.ai faked AI with 700 engineers, now faces bankruptcy and probe.” (techspot.com and business-standard.com, respectively)

This, of course, isn’t new, nor will it the last serious investor-related fraud witnessed. Whether it's Bernie Madoff, Elizabeth Holmes of Theranos, or now Business.ai, knowledgeable people involved in each scheme knew the truth but were convinced to perpetuate the fraud. Maybe they cooperated out of fear, or greed, or ignorance? The initial whistleblowers are almost always easily ignored or mislabeled as malcontents.

That is precisely why the "who" in any company will always be much more important than the “what” of any promising product, including AI. It's the people that create the culture that create the boundaries of what is acceptable in business and life, or not. It’s an irony that, at least in this case, it was human intelligence that was victorious over (the misuse of) artificial intelligence. It’ll be an interesting ride ahead.